✅ Digital Marketing Strategy for Deep Media

🎯 Business Overview

Deep Media specializes in digital media strategy, content creation, social media marketing, and analytics. Your goal is to attract businesses and creators looking to grow their online presence.

1. 📌 Marketing Goals

• Increase website traffic by 40% in 6 months
• Generate 200+ qualified leads/month
• Boost social media engagement by 50%
• Rank top 5 in Google for relevant keywords (e.g., “digital media strategy”, “content marketing services”)

2. 👤 Target Audience

• Small–medium businesses
• Marketing managers and entrepreneurs
• Content creators and influencers
• Age: 25–45
• Tech-savvy, growth-focused, time-conscious

3. 🧩 Core Channels & Tactics

📣 A. Search Engine Optimization (SEO)

• Optimize pages for keywords like:
  • “digital marketing agency for creators”
  • “social media content strategy”
• Create 2 blog posts per week (targeting low-competition keywords)
• Internal linking & backlink outreach

💌 B. Email Marketing

• Launch a lead magnet (free downloadable guide):
  “Top 10 Social Media Growth Hacks in 2025”
• Set up a 5-email welcome funnel for new leads
• Monthly newsletter with industry trends + client success stories

📱 C. Social Media Marketing

• Platforms: LinkedIn, Instagram, TikTok, Twitter (X)
• Post 4–5x/week (mix of educational, behind-the-scenes, testimonials)
• Use Reels & carousels for engagement
• Paid Ads for lead gen (boosted posts, lookalike audiences)

🎥 D. Video Marketing / YouTube

• Weekly video series: “Deep Insights”
• Short tutorials on media strategy, marketing tips
• Repurpose videos for Reels, TikToks, LinkedIn

🧠 E. Paid Advertising (PPC & Social)

• Google Ads for “digital marketing services”
• Meta Ads targeting small business owners
• Retargeting ads to convert site visitors into leads

🤝 F. Partnerships & Influencer Marketing

• Partner with small business coaches, tech influencers
• Offer co-branded webinars and guest content

4. 📊 Tools to Use

• SEO: Ahrefs, Google Search Console
• Email: Mailchimp / ConvertKit
• Social: Buffer / Later
• Analytics: Google Analytics 4, Meta Pixel
• CRM: HubSpot or Zoho

5. 🎁 Lead Magnet Ideas

• Free downloadable templates: Content Calendar, Brand Strategy Planner
• Free audit: “Get your Instagram evaluated for free”
• 15-min consultation call offer